Factors Shaping the Image of Badung Traditional Market in Denpasar City, Bali Province

Factors Shaping the Image of Badung Traditional Market in Denpasar City, Bali Province



I Nyoman Gede Ustriyana



In the midst of rapid development of modern markets,
traditional markets everywhere, including Badung traditional market in
Denpasar City, still play an important role in bringing consumers and
producers together and have the advantage as a place of price and
quantity bargains. The purpose of this study is to identify the factors
shaping the image of Badung traditional market in Denpasar City, Bali
Province. The samples of this study were 100 consumer respondents using
convenience sampling. The analytical method used in this research was
factor analysis. The study shows that there are six factors forming the
image of Badung traditional market, namely price, service, quality,
physical environment, location and variety of goods. Service factor has
the most dominant loading value in shaping the image of traditional
market, followed by the location factor. Both of these factors are still
the dominant factors that shape the image of the traditional market.
The roles of other factors need to be improved, such as the price factor
that is considered to be competing with modern markets, the quality
factor that needs to be improved, as well as the diversity of goods that
have been deemed unable to compete with modern markets. 



10.22161/ijeab/1.4.49



http://ijeab.com/upload_document/issue_files/49%20IJEAB-DEC-2016-51-Factors%20Shaping%20the%20Image%20of%20Badung%20Traditional%20Market%20in%20Denpasar%20City,%20Bali%20Province.pdf



http://ijeab.com/submit-paper/

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