Study of Mobile Phone Gratification Sought and Obtained by Aquaculture Farmers as Strategy for Advisory Services in Nigeria

Study of Mobile Phone Gratification Sought and Obtained by Aquaculture Farmers as Strategy for Advisory Services in Nigeria



Ifejika P.I, I.O. Oladosu, L.I. Ifejika, A.N. Asadu, P.T. Laniran



Abstract: Mobile phone is strategic
in the current effort to improve advisory services delivery and
effectiveness of information sharing toenhance aquaculture
entrepreneurship for food security, and wealth creation in the country.
This prompted the study of mobile phone gratification sought and
obtained among table size aquaculture fish food producers through the
application of Uses and Gratification Theory. In pursuit of the set
objectives, primary data was generated from 100 respondents in Niger
State, Nigeria which was analysed with descriptive and inferential
statistic tools. Personal profile revealed dominance of aquapreneur by
people in middle age categories with mean age of 42 years and 4.5year of
experience. Respondents top gratifications sought from mobile phone
usage were to be accessible, connected, job accomplishment and
socialization whereas obtained gratifications in enterprise were to
support adoption of technologies, timely information, linkage to
customers, quick response, and access to inputs. It was revealed that
respondents had positive antecedent to mobile phone services
subscription relating to caller tone, music, news alert, sports, and
health. Socio-economic variables that correlate with gratification
sought and obtained were marital status, religion, and education at 0.05
level. In view of the finding on responsible usage of mobile phone in
aquaculture enterprise, more investment is required develop mobile phone
applications and services. To sustain and improve on the benefits
derived, respondents need capacity building to acquire more knowledge
and skills to effectively participate in advisory services. 



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